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Getting Started with Employer Branding

Ditch the Corporate Speak — Learn Employer Branding in a Fun, Practical Way

The world of talent attraction (TA) has changed. Building a strong employer brand is no longer optional — it’s essential. Employer branding helps build identity and mobilizes impactful messages that can both help to attract and retain valuable talent. 


Our "Getting Started with Employer Branding" course provides foundational knowledge, helping TA and HR professionals take their talent strategy to the next level. 

What's on the agenda...

  • Intro into employer branding

  • Understanding the recruitment funnel

  • EVP development

  • EVP amplification

  • Weaving the EVP throughout the employee lifecycle

  • Metrics and performance indicators

  • Employer brand maturity

Instructor

Alyssa Krane

Chief Talent Strategist, Powerhouse Talent Inc.

Alyssa Krane is a Certified HR Leader (CHRL) and Chief Talent Strategist at Powerhouse Talent Inc. Passionate about the power of an authentic brand’s ability to build organizational identity, grow awareness, help magnetize incredible talent, unite the current workforce, and enable a rich culture, Alyssa has guided leaders on progressive people strategy for twenty years. Her domain thought leadership in employer branding as well as creativity as a writer and visual artist, have attracted clients in healthcare, technology, financial services, and more. Her expertise has been featured in global publications such as Forbes, Fast Company, Money, etc. Additionally, Alyssa is a certified CultureTalk partner, speaker, and author.

TLDR

Learn the basics of employer branding, get inspired with our coaching style approach to teaching, and help take your TA and HR career to the next level.

Start today

FAQ

  • I have no knowledge of employer branding. Will I be overwhelmed?

    Not at all! This course is designed for beginners, so we’ll guide you through the basics step by step. We keep things simple, practical, and fun — no overwhelming jargon, just actionable insights you can start using right away. You’ve got this!

  • Will the course require a lot of time?

    Not at all! This is a self-paced course designed to get straight to the point. You can go through the basics at your own speed, and the lessons are short, focused, and easy to digest. Perfect for busy professionals who want to learn efficiently without a huge time commitment.

  • How long will I have access to the course materials?

    Students gain access to the course for 365 days upon registration.

Learning investment

Course is available in Canada and the USA