Power Up Your Employer Brand!
We put the action in talent attraction learning!
Employer Brand Training and Project Blueprint
Tired of putting your EB project on the backburner? Still struggling to attract top talent to your organization? Ready to stand out in a crowded marketplace? We got you!
Learn from the pros!
We’ve taken our proven methodology for employee value proposition (EVP) and employer brand strategy development and simplified it making it easy for passionate HR and TA practitioners to do it themselves (#DIYEB).
With Land Your Brand, you'll learn:
- How to capture organizational insights and engage your team in this work
- How to identify and amplify your company's unique EVP
- The key elements of an “employer brand strategy at a glance”
- Techniques for creative development
- How to enable channel consistency
- Ways to ensure consistent delivery of the brand experience via manager training
- How to operationalize the EVP within the organization
- Strategies for measuring the impact of your employer branding efforts and making data-driven decisions for continuous improvement
And more!
Learn in a modern and engaging way via our coaching style. We take complex concepts and make them digestible for all students (newbies included!). With our guidance, passion, AND handy templates, you can now embark on your EB project with confidence!
Enroll in Land Your Brand and get FREE access to two additional courses!
Land Your Brand employer brand training and blueprint
Employer brand project tools, communications, and templates
Course workbook with exercises
Coaching style engaging facilitation
BONUS COURSE - Getting Started with Recruitment Marketing
BONUS COURSE - Talent Attraction Strategy Framework
Gain instant access to two additional courses!
We’re on a mission to help TA pros bridge the gap between HR and Marketing to tell their organization’s EPIC story! We built Getting Started with Recruitment Marketing for this very purpose.
In this comprehensive online course, you'll learn how to think differently about finding talent—how to plan for the long term by planting seeds and cultivating TA practices that not only help grow awareness, brand for influence, but also optimize your recruitment funnel.
Meet Alyssa
Course available in the USA and Canada.
for one year of access