Expertise featured in

Land Your Brand

Employer Brand Training and Project Blueprint

Tired of putting your EB project on the backburner? Still struggling to attract top talent to your organization? Ready to stand out in a crowded marketplace? We got you!


Learn from the pros!

We’ve taken our proven methodology for employee value proposition (EVP) and employer brand strategy development and simplified it making it easy for passionate HR and TA practitioners to do it themselves (#DIYEB).


With Land Your Brand, you'll learn:

- How to capture organizational insights and engage your team in this work

- How to identify and amplify your company's unique EVP

- The key elements of an “employer brand strategy at a glance”

- Techniques for creative development

- How to enable channel consistency

- Ways to ensure consistent delivery of the brand experience via manager training

- How to operationalize the EVP within the organization

- Strategies for measuring the impact of your employer branding efforts and making data-driven decisions for continuous improvement

And more!


Learn in a modern and engaging way via our coaching style. We take complex concepts and make them digestible for all students (newbies included!). With our guidance, passion, AND handy templates, you can now embark on your EB project with confidence!

More than a course...it's an EB project toolkit!

What's included in the course bundle?

Enroll in Land Your Brand and get FREE access to two additional courses!

  • Land Your Brand employer brand training and blueprint

  • Employer brand project tools, communications, and templates

  • Course workbook with exercises

  • Coaching style engaging facilitation

  • BONUS COURSE - Getting Started with Recruitment Marketing

  • BONUS COURSE - Talent Attraction Strategy Framework

Did somebody say BONUSES!!!

Gain instant access to two additional courses!

  • Bonus - Getting Started with Recruitment Marketing

    $597 value

    We’re on a mission to help TA pros bridge the gap between HR and Marketing to tell their organization’s EPIC story! We built Getting Started with Recruitment Marketing for this very purpose.

  • Bonus - Talent Attraction Strategy Framework

    $597 value

    In this comprehensive online course, you'll learn how to think differently about finding talent—how to plan for the long term by planting seeds and cultivating TA practices that not only help grow awareness, brand for influence, but also optimize your recruitment funnel.

Instructor

Meet Alyssa

Alyssa Krane

Chief Talent Strategist, Powerhouse Talent Inc.

Alyssa Krane is a Certified HR Leader (CHRL) and Chief Talent Strategist at Powerhouse Talent Inc. Passionate about the power of an authentic brand’s ability to build organizational identity, grow awareness, help magnetize incredible talent, unite the current workforce, and enable a rich culture, Alyssa has guided leaders on progressive people strategy for twenty years. Her domain thought leadership in employer branding as well as creativity as a writer and visual artist, have attracted clients in healthcare, technology, financial services, and more. Her expertise has been featured in global publications such as Forbes, Fast Company, Money, etc. Additionally, Alyssa is a certified CultureTalk partner, speaker, and author.

Learn from the pros!

Power up your EB skills today!

Course available in the USA and Canada.